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Our new “Wrong Way” service


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    MICHELIN DDi announces new service in North America designed to help reduce crashes due to Wrong-Way driving

    We are happy to reveal today our “Wrong Way” service: a new service for the US market, from our Safer Roads suite, to take a step further towards Vision Zero thanks to actionable insights for a preventative approach to road safety.

    With a rising trend in fatalities due to wrong-way driving events in the US, with this service, we want to bring innovative solutions to road managers to help them reduce crashes due to wrong-way driving. With our unique insights about wrong-way driving detection, location, and context, we identify wrong-way driving hotspots on a road network.

    “Research has found that there are several factors which can be associated with wrong-way driving,” said Erik Dietz, Chief Operating Officer for MICHELIN DDi. “Road design is not the only root cause increasing the risk of wrong-way driving events but it can be a key contributing factor. With this new service, we want to help road managers by arming them with life-saving data and insights on wrong-way driving hotspots, empowering them to prevent further incidents in their network.”

    Our objective is to help road managers take the right measures to eliminate potential issues and help save more lives.

    Learn more in our press release here: https://lnkd.in/emVVwDWZ

    Contact us for more information.